Many professionals nowadays feel that their jobs will be taken over by AI, or artificial intelligence. The algorithms and functions of AI are becoming smarter and smarter, and they are applied in a vast number of digital services. And when it comes to content writing, many copywriters are worried about the advent of the new AI writing software. So, can really machines replace human writers?
AI has been already employed in writing, but it is still dubious whether AI could replace a professional content writer.
Let’s take a look at what is AI writing software is and how it has been employed so far.
What is AI Writing Software?
The technologies that AI Writing Software’s involve are quite complex. They use a process called deep learning that peeps into a database of millions of text samples to pull information and the repeating patterns. Ai writing software also utilizes natural language processing that aims to organize the data according to the grammar and syntax of human language. The AI writing software produces structured sentences according to the formats and algorithms they are programmed to learn.
In order to have a closer look at how AI writing Software does, let’s examine three such writing products: AI-writer, Writesonic, and Jasper.
AI-writer – a pioneer in the field of AI writing software
AI-Writer.com has been around since 2015 and it is one of the pioneers in the field of automated content creation. The company is based in Germany. The app is available only on the web and you can find it on AI-Writer.com. It stands out from its competitors because it is focused mainly on long-form pieces of content.
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AI-writer.com aims to automatically produce blog posts and articles. The service also offers a function that enables the rewriting of content up to 1750 words. It has a simple-to-use interface. Although the content that is generated is not structured and professionally finished, users report that it stays within the given topic and provides sentences that are grammatically correct.
However, the final output still needs human editing. What content writers that have tested this software report is that it is so time-consuming to go through the text produced, decipher it, add structure and subheadings, polish it to look and feel like a decent, readable article, that it would take them less time to write an article themselves.
Writesonic.com – aims to automate the creation of short marketing content
Writesonic.com offers to its users AI writing tools to write relatively short formats of business and marketing materials that can be ads, landing pages or product descriptions, and more. You can choose the template to use before you start creating your copy, according to the purpose of your materials. It also assists businesses in other ways as they offer suggestions to businesses for the growth and development of their organization.
Users of the software report that it works relatively well for short texts by producing a text that is free from grammatical errors and repetitions. But the content itself – as it is the output of the database and the algorithms that the software uses, lacks the value of substance and the organization that a human writer would create. It does not only lack the emotional element but also is lacking in logic and structure.
Jasper.ai – the friendly AI-writing robot
Jasper.ai has gained fame and reputation as the best AI-writing software on the market now. It has more than 50 templates to choose from – from blog posts, SEO optimized texts, social media posts, ads, email subjects, headline generators, and more. It has many helpful features and supports up to 30 different languages. Jasper is provided with its own native grammar tool, content simplifier, and a list of growing tools.
However friendly Jasper might be, he is somehow unreliable, when it comes to the exactitude of facts and figures portrayed in the content. This happens especially in some niches where specialized training is required. So, in this case too, it can be a very helpful tool, but it needs to be used by a professional content creator that knows very well his field and won’t be misguided by inconsistency in facts, logic, and organization of the text.
Wil AI-Writing software replace human copywriters?
By now the content generated by AI writing software remains no threat for professional content writers. The output generated by the software can be suitable for some product descriptions, game score results, or any other simple text that requires just the enumeration of facts. Where higher skills, creativity, and fine-tuning with the audience and the message are required the AI writing software is still failing on many levels. This demonstrates that robots have not yet approached the full set of human cognitive and creative skills.
The shortcomings of AI-writing software come into these main categories:
- Failure to adjust to the nuances of tone
- Inadequate use of synonyms
- Inability to adapt to audiences and personas
- Inability to replicate authenticity and create personalized content
- Cannot consistently develop an idea in a logical way
- Need to be supervised by an expert in the field
The advantages of AI-writing software
- When supervised, it can speed up the content creation
- Can be used effectively with simple product descriptions and texts
- Can provide templates useful in marketing
So, AI-writing software can be useful for some commodity brands like Ali-baba and for the creation of materials according to a template for some marketing purposes. It can be a useful pool of inspiration, ideas, and suggestions for content creators, and it can speed up their work in some ways. However, they should be mindful that the automatically generated content in most of the cases needs to be edited and sometimes re-written. The bottom line is, those who wish to establish a stable relationship with their audience and provide valuable and consistent content will definitely need the help of professional human writers tuned into their vision, mission, and audience persona.
