All experienced and successful freelancers know that representing themselves and their business online is the key to finding new and amazing remote job opportunities. There’s literally no reason why a freelancer shouldn’t create their own website, but there are a lot of important reasons that prove why every remote worker on this planet should think about getting their own website and promoting their online business.
This is what having a personal website brings to freelancers:
Freelancers who have built their own websites have stood out from the crowd
A great problem in the freelance world is trying to represent your business together with millions of other freelancers. When the whole world is your competition market, there’s a huge urge to somehow stand out from the crowd. Achieving that is luckily possible by creating your own website. Think about all those things that can make you look different from other freelancers. It’s always a good idea to stick to certain niches if you are an expert in them.
When a client is searching for a freelancer to hire, they will probably always hire someone who has spent more time building their digital image and representing their portfolio. Don’t hesitate to represent some of your personal interests as well because that can also help you to win some contracts.
A website can help remote workers showcase their work
If you, as a freelancer, think that clients can’t find you and hire you because they literally don’t know that you exist, build your own website. You may be the best in something, yet if no one knows about it – it won’t pay you off, or at least – not through money. Showcase your work with a personal website and represent yourself in the best possible manner. Freelancers love to add reviews and feedback from clients as well, which can show a lot about your communication, availability, reliability, and more, besides just work and skills.
Credibility is also of vital importance for every freelancer. Creating credibility in the digital sphere is a must if you want your online business to succeed and endure all hard times that may arrive. Show your clients your work history and let the previous clients tell a story about your work and business. Clients worldwide love freelancers who don’t have to brag about themselves, but others’ words describe their dedication to their freelancing careers.
Freelancers Broaden Their Reach Through Different Social Media Channels
The crowded world of freelancing requires remote workers who are always ready to work and who are available. Getting your voice heard may sometimes look and be hard, but that’s exactly where creating your own freelance website can help you. As a successful and confident freelancer, you can also build a strong customer base through social media platforms and channels. Be sure that you promote your business together with your own personal website. Many freelancers from different countries claim that there are numerous clients on social media platforms that are trying to find their ideal freelancer – that may be you, but they must first hear and know about you and your online business.
Making more money as a freelancer is easier when you have your personal website
Your own website will very soon get a very good number of visitors, which definitely means that your job opportunities will arise with time. You know how that goes – someone hears or reads about you, they talk about it to their friends and colleagues, and the things develop by themselves. With time, especially if you follow our previous advice, more and more people will start contacting you. With more professional people around, your chances of getting hired will constantly grow, together with your income. We all know that creating financial stability is a true goal of literally any freelancer – the higher your chances to achieve it with a personal website.
Clients love to contact and hire freelancers directly
When you have your own website as a freelancer, and when you represent your skills and online business in a detailed manner, you will get more direct offers from clients. Many clients don’t like to hire freelancers through different freelancing platforms because they have to pay higher prices there. It’s because almost every freelancing platform has its own fees, which leads clients to offer higher hourly and fixed rates to freelancers. When you are hired directly, that’s not the case, so that way of working remotely can financially benefit both you and your client.
Writing proposals becomes much easier and straight-to-the-point
How many times have you got that writer’s block while trying to write a proposal and create a chance to win a job opportunity among 50+ other freelancers who are trying to achieve the same? Freelancers often forget to add something to the proposal, which turns out to be winning for getting that project for yourself. Once you create your own website, you won’t need to think about all those things that you should have mentioned to a particular client. It’s always a good idea to create such a website that will have subcategories, most often related to the services or niches you offer and do. In that case, writing proposals become not only super easy, but it also becomes easier for the client to read and realize that you are the best match for the particular project. In the end, all this leads to increased job opportunities and more money.
Building a website as a freelancer doesn’t require a lot of money and time for maintaining it
The good thing about having your own website online is that it actually doesn’t require a lot of investment to create and maintain. All that you need is to buy a domain name, and after that – pay for it on a yearly basis. Approximately, a domain costs $15 dollars per year, which we believe pays off when compared to what you get and what you can get from it in the future. Maintaining a website is easy as well, and you don’t need a professional to take care of it. Yet, be sure that your own freelance website is always up to date, showing and representing even the newest skills you have learned. Yes, you may need to hire someone to create your own website if you are not so good at developing, but you can also try to create your own website in a form of a blog with a completely free platform, such as Blogger. It’s important to leave your contact information on your own website so people can contact you in an easy manner.
Overall, having your own website as a freelance worker is a must today. While the freelance market is constantly on the rise, and while more and more skilled professionals are becoming your competition, be sure to follow our advice and help your online business stand out from the crowd. Showcase your remote work, tell the world why you are the perfect freelancer for all those projects, share information about you through social media platforms such as LinkedIn and Facebook, and start meeting new clients who will help you extend your online business, and in the end – higher your freelance salary.
