Writing a great blog post can feel overwhelming especially when you’re a beginner.
You need to find topics, do research, and write the blog post.
That’s a lot of work.
Today I will show you how to write a great blog post that will attract traffic.
I’ll cover everything from finding topics and research to writing your first draft and optimizing for search engines.
Let’s dive in.
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Know Your Audience
If you want to write an awesome blog post, you need to know your audience.
- Who are your audience?
- What are their problems?
- How can you solve their problems?
Unless you know these, you can’t write a blog post that resonates with your target audience.
Remember, you’re writing content for your audience.
And your content should solve their problem.
Find Blog Topic Ideas
Now you need to find a proven topic. The topic must be relevant to your niche. And make sure that people are searching for it.
Otherwise, there’s no sense in writing a post.
Here’s how you can find topic ideas to create content.
#1: Spy On Your Competitors:
You don’t need to reinvent the wheel every time. You can spy on your competitors to find a proven topic.
If something is working for them, chances are it will for you as well.
Needless to say, you must create content better than your competitors.
The first step is to find your 2-3 competitors.
Now open any competitor’s research tools like Semrush or Ahrefs.
Enter the website URL of your competitor.
You can see the details like.
- What are their top-performing posts?
- How much traffic they’re getting?
Now repeat this for your other competitor websites.
You’ll have a handful of data to create content.
You can make better content than your competitors.
Don’t try to copy their content.
You are spying on your competitors to find proven content topics not to copy them.
Here are some tools to spy on your competitors.
- Ahrefs
- Semrush
- Spyfu
- Ubersuggest
#2 Using AI Tools:
You might already be using AI tools. But do you know you can use the tools to find content ideas for your blog?
Yes, AI tools can help you find blog post content ideas.
Here are some AI tools:
- Gemini
- ChatGPT
- Claude
- Jasper
- AI
Here’s a sample prompt to find content ideas on Gemini.
“My blog focuses on healthy recipes for busy families. My target audience is working parents who are interested in quick and easy meals. What are some blog post ideas that would be helpful and engaging for them?”
#3. Use Quora:
Quora is a Q&A website. People ask their questions on this website.
You can find any topic under the sun.
It can help you find content ideas.
Go to Quora.com and create an account.
Now search for your topic.
It will show you the questions related to the topic.
Look for some relevant questions, you can create content around them.
Research A Lot
If you want your blog post to stand out from the crowd, you need to do a lot of research.
Take your time to research the topic. Everybody has their own research methods.
I love using data and statistics to back up the claims.
You can do this too.
Statista is a goldmine for finding statistics and data.
When you share data, your readers are going to see you as an authority.
Don’t just data from any websites out there.
Make sure you add data from trusted websites only.
You can go to Reddit for research. You’ll find what people are talking about in your niche.
Select Blog Post Format
There are different types of blog posts out there. You should know the type of post you’re writing.
If you don’t know the format, you can’t craft great content.
Here are some blog post types.
#1 How-To Post: How To Tie A Tie
#2 List-Based: 10 Tools To Make Your Life Easy
#3 Guide: The Ultimate Guide To SEO
#4 News: iPhone 15 Launch Date Announced
#5 Reviews: New Apple MacBook Pro In-Depth Review
Create An Outline
One of the challenges of writing a blog post is staring at the blank page.
To overcome this, you can create a detailed outline before writing.
Creating an outline will help you to write faster and better.
When I started writing blog posts, I used to write without any outline.
It took me a lot of time to craft a blog post.
You should avoid this mistake.
Now I create an outline in the night and then write the post in the morning.
I craft a blog post much faster. It’s not just about faster writing but also helps to keep the quality GREAT.
Now I don’t have to look at a blank page.
Once you have an outline of a blog post, only you need to fill each section with content.
You can use AI tools to help you craft an outline.
Write Attention-Grabbing Titles
A headline is one of the most important elements of a blog post. Because it’s the first thing people are going to notice.
Based on the title they will decide if they should click and read through your content or not.
So, the headline must grab the attention of your readers in this noisy world.
But that doesn’t mean you’ll use clickbait titles.
You should come up with headlines that both catch readers’ attention and are relevant to your blog post.
You can use powerful words to strategically add an extra punch to your headline.
Here are some headline examples:
Spark Curiosity: Is Email Marketing Dead? Here’s Why It Still Matters
Numbers & Lists: 5 Proven Hacks to Increase SEO Traffic
Specificity & Actionable: Master the Art of Cold Emailing: A Step-by-Step Guide to Landing High-Value Clients
Benefits: 5 Proven Steps to Double Your Website Traffic in 30 Days (Guaranteed)
Like everything, it’s a matter of practice. You need to practice writing headlines.
Here are some blog posts you should read.
- How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist
- 7 Blog Title Formulas That Get Clicks (With Examples)
- How to Write Magnetic Headlines
Create An Introduction
Let’s say you have written an eye-catching title.
Is that enough to convince readers to read through your blog post?
No.
For that, you need a solid intro.
You only have a few seconds to grab their attention
It needs to be strong enough to hook the reader and make them want to read.
As the name says the task of an intro is to introduce the post.
The first sentence of the intro is super important. You can use statistics, anecdotes, thought-provoking questions, or even a bold statement to hook the reader in the first sentence.
You can address a pain point of your target audience and write how your post will provide the solution to the problem
After reading your intro they should feel “Hey this is what I was looking for a long time.
Try to keep it around 100-200 words.
Add your keyword in the introduction. It will help search engines to understand the topic.
Write The Blog Post
Title.
Check.
Introduction.
Check.
Time for the main action.
It’s writing the body of the blog post.
You should spend most of your time writing the body.
You need to provide value to your audience and solve their problem.
Otherwise, they are going to leave your website and read other valuable blog posts.
Here are some tips:
Add Multimedia:
Would you prefer reading a post full wall of text or a post that includes text, images, and videos?
Chances are you will choose the second option.
People are visual creatures.
We remember information better when presented visually. Images, infographics, and videos can simplify complex concepts and make them more memorable.
This means your readers are more likely to walk away with key takeaways from your post.
Make sure you add screenshots, images, and infographics in your posts.
Use Short Paragraphs:
Plus now many people are using their mobile devices for surfing the web.
According to Exploding Topic, Over 60% of web traffic comes from mobile devices.
It’s hard to read longer paragraphs on mobile devices.
Short paragraphs are easier to digest. They give your readers breathing room and prevent them from getting overwhelmed.
I aim for 1-5 sentences per paragraph.
Use Subheadings:
Most people don’t read the content they scan.
Use sub-headers to make your post scannable.
Subheadings visually break up the content, making it easier for readers to scan and digest information.
It helps create a logical flow. This makes your content easier to follow and understand.
Plus using keywords in subheadings can help with SEO. It can improve your search engine visibility.
Add Personal Touch:
You can add your personal experience with the topic. If you add a bit of personal touch, your audience will be able to connect with you.
You need to make the post as valuable as you can. Through all your research into the post.
Take your time to write the body of your post. If you’re just getting started, it may take some time.
Your readers should feel “WOW!” after reading your post.
Conclude The Post
You need to write a solid conclusion to conclude your post. It will help you to get more engagement.
You can summarize the key points in the conclusion.
Tell your readers what you want them to do next. It can be leaving a comment, sharing the post, or subscribing to your email list.
You can ask questions to encourage people to comment on your post.
On-Page SEO
To rank your blog posts on search engines, you need to optimize your blog posts for SEO.
Here are some on-page SEO tips:
Add Your Keyword In The Title:
Add your focus keyword in the title of your blog post. It signals search engines like Google what your content is about.
Optimize Meta Description:
Craft meta descriptions that reflect your content and entice users to click. Include your focus keyword keyword in the title.
Interlink Your Blog Posts:
Internal linking your blog posts can increase your search engine visibility. It helps both Google and users find your blog posts.
Make sure you interlink your relevant blog posts.
URLs:
Try to use short URLs.
Add your focus keyword in the URL. It will help search engines like Google to understand the content.
Use hyphens to separate the words.
Sprinkle Keywords:
Are you stuffing keywords in your blog posts?
If you are doing this, stop it.
What you should do is, sprinkle keywords throughout your posts.
Use keywords naturally in sentences.
Conclusion
I’ve shared a guide on how to write a blog post. I’m sure it will help you to craft your blog post.
When you write a blog post, don’t write for the sake of writing. Make sure you provide value to your readers.
If you provide value and solve their problem, they will keep coming back to your website.
Writing a great blog post takes a ton of practice.
If you want to be good at it, write a blog post every day.
