Becoming an expert in some particular field or niche may be the end goal for a great number of freelancers. When a freelancer focuses on working only in one certain niche, or better said field, they probably have higher chances of becoming an expert and earning more money. Therefore, the question is – why are then so many freelancers afraid of going niche? The things are just not that simple.
Freelancers are afraid that they may lose many jobs opportunities
Let’s say that you are a writer, and you’ve finally found your niche – it’s a wedding. The problem is that the certain freelancer that has decided to become an expert wedding writer may not get as many working chances as when they were willing to write about literally any topic. This is especially problematic for newbies. People who have just started freelancing definitely shouldn’t think about going niche – that takes time.
Going niche also has some benefits for freelancers
Freelancers who have built strong careers may think about going niche. That will help them to save a lot of energy and time, and definitely – escape burnout. If you have enough work and enough clients, that’s a good starting point to think about choosing a field in which you can become an expert.
Freelancers don’t have to choose a strict niche
An example we’ve provided related to wedding writers may be a bit strict because not all freelancers think of going niche that way. Instead, it’s maybe a better idea to be more open-minded. Going niche may mean that a freelancer has decided to offer certain services, and to stop working on those that are not bringing them enough money and success.
Going niche should actually help all freelancer categorize their online business in a way that always benefits remote workers.
Read the full article at creativeboom.com.
